Violette Boutique

Violette Boutique is a mother-daughter–founded jewelry shop in Victoria, BC, built on the belief that to adorn is to love. At its core, the brand expresses care and consideration through refined details and an atmosphere of sophistication.

The identity was designed to reference the artistry of jewelry design. The wordmark features custom lettering with subtle curves and precision, while the symmetrical monogram incorporates the “V” of Violette within a radiating jewel-like shape. The warm color palette pays homage to the jewelry houses of Paris, grounding the brand in elegance and tradition.

Custom packaging further enhances the brand’s presence, with delicate framing elements that echo the structure of fine jewelry. Together, these details create an inviting identity that encourages customers to treat themselves or someone they love.