Hatched Baby + Kids

Hatched Baby + Kids is a thoughtfully curated shop in Qualicum Beach, BC, offering timeless essentials, clothing, and gifts for little ones. The shop was founded with the vision of creating a warm and welcoming space where families can find high-quality, beautiful pieces that are both practical and lasting.

The brand identity was designed to feel gentle and approachable, with a wordmark featuring soft, rounded accents that echo the ease of a coastal town. A botanical mark of three unique flowers was created to symbolize the individuality of every child. Supporting brand elements include an illustrated storefront, a versatile circular logo, and a repeating floral pattern — giving Hatched a playful yet refined visual presence.

Together, these elements create a brand that feels rooted in community, celebrates childhood, and reflects the charm of its seaside location.