Ethos Imagery

Ethos Imagery is a photography duo based in Victoria, BC, specializing in product photography, commercial campaigns, and creative portraiture. Their partnership brings together unique talents and perspectives to tell compelling brand stories for eco-conscious and sustainable businesses.

The brand identity was designed to feel warm and creative. The logo features two cups overflowing with creativity — a symbol of their partnership and the creative process — alongside a full moon framed by a soft arch. Supporting elements include a repeating brand pattern and custom icons, paired with a bold yet refined wordmark that combines curves and varied widths for an inviting, distinctive presence.