the Brandology Workshop

The Art & Science of Distilling Your Message

with Brooke Semple

Registration Is Now Closed
"The messaging I now use is more succinct, more impactful and more meaningful! All you solopreneurs and entrepreneurs check it out...you will be glad you did!" — Monique Gray Smith
"Because of this workshop, I feel more design-literate and confident I can make my own aesthetic choices to clearly articulate my brand values in an authentic, original and genuine way." — Carmen Spagnola


I am so excited to share this workshop with you!

If you’d like to spend a fun day crafting your brand message, meeting new people and getting inspired, this workshop is for you. The Brandology Workshop is perfect for any creative business owner who wants to learn how to build a distinctive brand.

This is a deep dive into the fundamentals of branding so that you can communicate clearly and feel confident in your design choices.



Are you thinking of re-designing your website, expanding your social media presence or launching a new product?

This workshop will help you craft a clear brand message and understand how to make the right design choices to support it.

  • We’ll begin by defining the vision that you have for your business and the values that make it unique.
  • We'll develop the personality of your brand so that we can infuse your communications with life and creativity.
  • We’ll excavate your brand origin story which will connect you to your ideal customers in a profound way.
  • And finally, we will cover the psychology of typography and colour so that you can bring it all together cohesively.

After you do this foundational work, you’ll start to find the flow in your communications.

You’ll have an easier time writing website copy, you'll know how to create a cohesive social media presence and your marketing will become more effective. You won’t want to look around and ‘borrow’ from what anyone else is doing because you’ll know what makes your brand unique and how to express it in an original way.

Are you ready to take things up a notch?

Throughout the day, I will walk you through a series of powerful exercises to help you find the focus you need. You will also get your own copy of the Brandology Workbook to take home and use for any project in the future.

Call it a Business Development Day and let’s do this!

Here is how the workshop will go…

 


The Day's Schedule


Morning: Exploration
9:30 am: Americano’s & Hello's
9:45 am: Intro To Design Thinking
10:15 am: Your Vision
10:45 am: Brand Personality
11:15 am: Your Origin Story

Afternoon: Distillation
12:15 pm: Seasonal Organic Lunch
1:15 pm: Ideal Customer Exercise
2:00 pm: Brand Touchpoints
2:15 pm: Visual Identity
2:30 pm: Typography
3:00 pm: Colour Theory
3:45 pm: Q & A Session

Key Takeaways

  • You’ll have a deeper understanding of your ideal customer
  • You’ll define your values so that you can let them lead the way
  • You’ll write your brand origin story, so that you can tell people how you got here, why the work that you are doing is important and why they should care
  • You’ll tap into your unique personality and voice so that you can use it consistently
  • You’ll design your brand colour palette
  • You’ll understand how to use typography to support your message

Who's It For?

Creative Entrepreneurs: This workshop is perfect if you have a new business idea or want to find more clarity around your existing brand.

Find clarity, communicate clearly and feel more confident in your design choices.


How To Register


Registration for the workshop is now closed. Are you interested in the online version? Scroll down to sign up and be the first to know when it's ready.

About Your Host

Heya, I’m Brooke. I’m a designer and brand consultant. For the past seven years, I’ve worked with small businesses, start-ups and creative entrepreneurs to design brands and websites. My past clients have included; Get Storied, Positive Intelligence, Wild Women Expeditions, Tad Hargrave and many more.

When I’m not designing up a storm in my studio, you can find me in my garden or at the potter's wheel in a state of meditative bliss.

FAQ's

Will we be learning technical skills such as how to use Illustrator and Photoshop?

No, we will not be learning technical design skills, we will be focusing on brand strategy, messaging and going over the basic principles of visual identity design.

Do I need any previous experience in business or marketing?

This workshop is perfect for people new to business and marketing or who want to hone their skills. My goal is to get you clear on your brand message and how you can start to share it with the world.

What should I bring with me?
Your lovely self, a notebook and a pen. Come prepared to do lots of exercises and writing.

Can I make any special dietary requests for our lunch?

Absolutely, you will be sent an email prior to the workshop to make your lunch selection and inform us of any dietary restrictions.

How do I get to Nourish in the Harbour?

Nourish is at 225 Quebec St. in James Bay.
Here is the Google Map to the location

Have any other questions?

Please feel free to email me at:
brooke@seesawdesign.ca