Folklore Floral

Folklore Floral is a flower shop in Victoria, BC, specializing in daily flower deliveries, custom arrangements, and seasonally inspired event florals. Rooted in a love of nature and community, the shop was named to honor the wisdom and generosity of women who have shared their knowledge and shaped its founders’ journey.

The brand identity was designed to feel timeless and grounded, with illustrations of echinacea, yarrow, and Queen Anne’s lace — botanicals chosen for their healing properties and historical symbolism. The detailed linework draws inspiration from 17th-century French botanical prints, giving the mark both warmth and heritage.

Together with a soft, organic color palette and classic typography, the visual system reflects Folklore’s values of care, seasonality, and connection. It creates a brand that is welcoming, rooted in community, and deeply connected to the rhythms of the natural world.