Coffee to Tow

Coffee to Tow is a mobile café based in Victoria, BC, serving locally roasted coffee at weddings, special events, and locations throughout the city.

The brand identity was designed to highlight both quality and charm, while celebrating the café’s unique mobility. The wordmark features an angled, expressive script that conveys movement and energy. A vintage-inspired trailer illustration anchors the logo, paired with supplementary details like coffee beans and beverage icons to represent menu variety. A deep green and cream palette creates a timeless, welcoming feel that reflects the care and craft behind every cup.

Together, these elements create a brand that feels warm, approachable, and distinctly memorable — bringing specialty coffee to the community in a way that’s both playful and refined.