Coffee to Tow

Coffee to Tow is a mobile café coming to Victoria, BC in 2023 - bringing locally roasted, quality coffee to weddings, special events, and various locations in the city. My aim with the brand identity was to convey the idea of mobility, highlight the trailer itself and signal quality and care through the details. The primary wordmark communicates the idea of movement through a clean, angled, expressive script. The logo features the trailer and shows off its vintage-inspired shape and design. Supplementary design details feature illustrations of coffee beans and a variety of beverage cups to show the variety of items available on the menu. The colour palette is understated and classic featuring deep green and cream. The overall feeling is warm, charming, and inviting.