How To Create The Ultimate Media Kit
Are you ready to step into the spotlight? At some point, every business — whether a boutique shop, winery, event venue, or creative brand — will need to represent itself more publicly. A media kit makes that process simple. Whether it’s for a journalist writing a feature, a podcaster looking for guests, or a blogger spotlighting local businesses, a media kit ensures you’re ready with the right materials.
Think of it as a polished introduction: clear, professional, and tailored to help the media tell your story in the best possible way. The more prepared you are, the easier it is for the right opportunities to find you.
Here’s what to include in a strong, brand-aligned media kit:
1) Start With an Introduction
Write a short paragraph explaining what types of opportunities you’re open to. It may seem obvious, but many skip this step. Mention interviews, features, collaborations, or press mentions — and be clear about the formats you’re comfortable with (phone, email, podcast, video, in-person). Plant the seed so potential partners know how you’d like to connect.
2) Set Expectations
Make it easy for media partners to work with you. Share practical details: how much advance notice you need, the types of outlets you’re a fit for, and your preference for receiving questions in advance. This not only helps you prepare but ensures that opportunities align with your values and brand positioning.
3) A Copy-and-Paste Bio
Include a short, well-written bio that journalists can use directly. Keep it concise but compelling: who you are, what your business does, and what makes you unique. This saves time for writers and ensures your story is told accurately and consistently.
4) Media-Ready Angles
Do some of the heavy lifting by listing 4–5 topics you can speak to. For example, a distillery might highlight sustainable sourcing, cocktail culture, or the history of craft spirits. An event venue might offer insights on planning, design, or hospitality. By brainstorming story ideas in advance, you make it easier for the media to feature you.
5) Professional Photos
Include high-resolution, downloadable images — headshots, photos of your space, or product shots. The more visually compelling your media kit, the more likely you are to be featured. Good photography elevates your brand and makes editors’ jobs easier.
6) Brand Assets
Provide downloadable versions of your logo or wordmark (.png, .pdf, vector). Keeping these handy ensures your visual identity is presented consistently wherever you’re featured.
7) Share-Ready Quotes
Think about those key one-liners that sum up your business. Add them to your kit for use in articles or social media. This gives journalists memorable sound bites and gives you control over how your brand’s personality shines through.
8) Showcase Past Features
If you’ve been mentioned in the press, include links or clips. This builds credibility and shows that you’re already part of the conversation. It also helps new outlets see how you’ve been positioned before.
Bringing It Together
Once your media kit is complete, house it on your website as a dedicated page or package it as a beautifully branded PDF. The goal is to make it ridiculously easy for others to feature you, while staying true to your voice, values, and brand personality.
A strong media kit isn’t just about exposure — it’s about strategic exposure. It ensures your story is told the way you want it, and it helps the right opportunities find you.
Onwards & Upwards,