Cups & Covers: The War of Art by Steven Pressfield

The War of Art, by Steven Pressfield, is a powerful and straight to the point examination of the internal obstacles that prevent us from creating our best work. In it, Pressfield writes, that the areas and activities which seem to elicit the most resistance in people tend to be the areas that are most deeply connected to our true calling and that offer the most potential for personal growth.

Some examples of these areas are:
health, exercise, education, entrepreneurial ventures and charity/non-profit work.

In these areas, for so many people, the battle is on to find the time, motivation and [insert excuse here] to initiate and sustain the work that we know we should be doing. Its here, in the areas of most vital importance, that we face internal resistance preventing us from reaching our true potential.

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Cups & Covers: The E Myth

Welcome to Cups & Covers!  Our new blog segment featuring recommended reading and resources for small business owners. Today I’m featuring a classic and New York Times Bestseller,  ‘The E Myth, Why Most Small Businesses Don’t Work and What to Do About It’ by Michael E. Gerber.  I really cannot recommend it enough. In fact if you are a solopreneur or small business owner please go and read this book!

The ‘E’ Myth, standing for ‘The Entrepreneurial Myth,’ is based on the thesis that most entrepreneurs feel that if they work hard 24/7 for long enough they are bound for success while the reality is that 40% of small business fail within one year and 80% of them fail within eight years. Those are pretty bleak statistics for young pups starting out!

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